SaaS Event Merchandise Logistics Dashboard

The Problem

Through interviews with merch managers and industry research, I uncovered key challenges:

Critical information often lived in people’s heads or scattered spreadsheets, making it hard to access or share
Teams relied on large, manual spreadsheets to track inventory and shipments
Shipments were inconsistent—arriving unlabeled, incorrectly packed, or at the wrong locations
Venue rules varied widely, impacting what could be sold and how inventory was allocated
Merch managers had limited real-time visibility into sales, inventory, and logistics
Decisions were made quickly, often with incomplete or outdated information

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The Goal

Design a dashboard that centralizes operations, increases visibility, and helps merch teams make quick, confident decisions while on tour.

My Role

UX/UI Designer

Led end-to-end design from concept to high-fidelity
Synthesized research into product direction
Designed user flows, wireframes, and final UI

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I designed a modular dashboard that brings together key logistics and decision-making tools in one place:

Centralized Overview
A single source of truth for inventory, shipments, and sales—reducing reliance on memory and disconnected tools.

Tour Truck Capacity Calculator
Helps teams plan shipments based on available truck space, preventing overloading and missed inventory.

Inventory Tracking
Location-based inventory visibility with clear stock statuses to prevent sellouts or overstocking.

Shipping Log
Organized shipment tracking with visibility into delays, labeling issues, and delivery timing.

Reorder Recommendations
Highlights high-performing, low-stock items to support faster restocking decisions.

Tour Map with Venue Context
Interactive map with venue-specific notes (e.g., space constraints, selling restrictions), helping teams prepare ahead of each stop.

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Design Approach

Prioritized scannability for fast decision-making
Created a single source of truth to reduce reliance on memory
Designed for real-world touring conditions (limited time, high pressure)
Balanced data density with clarity

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Outcome

The dashboard concept replaces fragmented workflows with a centralized, intuitive system—helping merch teams stay organized, adapt quickly, and operate more efficiently on the road.

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Reflection

This project strengthened my ability to translate messy, human-driven workflows into structured systems—while maintaining the flexibility needed for real-world use.

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